The biggest thing is here!

PASIG CITY – Bloggers, press people and individuals from digital marketing industry gathered at The Decagon, Silver City last Monday, September 17, 2012 to witness one of the Philippines mobile history’s milestones, the official launch of the Perxclub Mobile Application! The guests were filled of anticipation as they welcome the arrival of this mobile breakthrough. Perxclub Exclusive Launch went all out with great entertainment, fun and lots of freebies and surprises!

Introduced by Mobile Optima Inc., a pioneering mobile app developer and digital marketing solutions company, Perxclub is the Philippines’ first and only digital customer rewards program that digitizes your loyalty cards and puts them all in one place you won’t forget, your phone! It gives all those foodies and shop-a-holics the rewards and convenience they truly deserve. How? Just download the app on the App Store for FREE, collect Perxtamps or digital stamps everytime you purchase and you’ll be on your way off to receiving lot of goodies and free stuff from Partner Merchants!

Rio Ilao, Mobile Optima's Corporate Relations Manager, inviting the televiewers to download Perxclub

FEU's DCOY dance group gave a whooping performance of their Youtube hit dance routine.

Asiansation Christian Bautista serenading the audience.

Prof. Behn Cervantes (center), critically-acclaimed director, with Emlyn Olfindo-Santos (left) from UP College of Music and Sarah Balabagan, OFW heroine and inspirational singer, graced the event.

Delamar of RX 93.1's The Morning Rush hosted the event while lucky bloggers and guests wins special prizes from partner merchants.

Perxclub has teamed up with over 60 premier brands in the metro such as BonChon, Wendy’s, Chatime, Taters, Mrs. Fields, Mann Hann, Sumo Sam, White Hat, TechnoMarine, Nike Stadium, Flawless, Ink-All-You-Can and more to give loyal customers exciting freebies and rewards in a more convenient way. It also boasts of interactive features such as Play for a Prize where you can win additional freebies just by playing and winning a game, Leadership Circle where you get to know who’s got the most perks, Specials of the Month where merchants offer special promotion for the month and other fun and exciting features.

The event started as Asiansation Christian Bautista serenaded the audience with his special upbeat performances from his latest album Outbound while Delamar of RX 93.1’s The Morning Rush kicked off the night with her wit and glamour as she hosted the exclusive event. After dinner, Decoy dance troupe from FEU danced their way off with the trending dance craze Oppa Gangnam Style. Perxclub is then officially introduced by Mr. Jerry Ilao, one of Managing Partners of Mobile Optima Inc. and the man behind Perxclub. The said mobile app received several applauses from the audience as Mr. Ilao discusses the basic functions of Perxclub as well as its exciting features.

The guests received a total of over 100,000 worth of gift certificates and prizes from Perxclub and partner merchants. Three (3) lucky guests took home an HP Laser Printer each from Ink All-You-Can and one (1) lucky winner got a Sony Xperia Tipo from the event sponsor, Sony Xperia.


Further, Perxclub is also giving away cash prizes for the following lucky downloaders who successfully register for a Perxclub account:
First Prize: The 1,000th downloader will get Php10,000
Second Prize: The 2,000th user will get Php5,000
Third Prize: The 3,000th who register will get Php2,000

That’s simply for downloading the Perxclub App and registering for an account. Easy right? The winners will be notified via email or SMS and will also be announced via Perxclub Official Fanpage (https://www.facebook.com/PerxClub).

If you’re an iPhone, iPad or iTouch user, you can now download Perxclub on the App Store for FREE. The Android-compatible version is expected to be released within a couple of months.

No more bulky wallets. No more lost points and stamps. Get your own Perxclub now and enjoy the perks of life!
For more information, visit www.perxclub.com.

So what now?

I've been senti these past few days. Most of my thoughts go around the idea of me not having accomplished anything.

It saddens me that I am thinking these thoughts. It's as if I'm not capable of achieving anything (although the fact is, I am capable). I've done a lot of introspection, flashbacks and memory reviews. I even pulled out some of my memorabilia that chronicled my achievements in school. Yeah, that's how desperate I am to cheer up myself.

Well, one of the things I'm most proud of in college, academic-wise, is our Marketing Presentation in Brand Management class. With a team of 6, we're tasked to create the next step for National Bookstore brand, which is quite hard since NBS has been the "national bookstore" since time in memoriam. From humble beginnings, NBS paved its way from a soap shop to supplies store and now, as the education partner of parents and students.

We may not have the best idea for NBS' next step (although many would say the contrary :D ), but what I'm really most proud of this is our execution of ads. With only the 6 of us, we crafted crude commercials to support of marketing campaign for NBS. Well, you have to understand that we're just 4th year business students and none of us had a background on filmmaking so when the class was in awe after the commercial was shown, it was really worth carrying the big red couch 4 plight of stairs up and down.

Please forgive me but I really would like to share this, even just to myself, to cheer me up and with a tap on the back, I can say, "I did this. I'm a part if this milestone." And I advise you to do the same.

BA177 - Team National Bookstore "Red Couch"

BA177 - Team National Bookstore "Scrapbook"

Eldrin in Business World

Haha, don't think too high of yourself Eldrin, but I just want to share this.
Ok, I admit, I have a hobby of googling my name and everyone else's name (who doesn't, anyway :D ) and I've come across this when I searched for yours.

Apparently, I don't know you yet. I especially like the part when it comes to singing. Haha.
Of course you do! Like you don't! :P

Kudos! Credits to Behn Cervantes and Business World. :D

http://www.accessmylibrary.com/article-1G1-295519181/take-ten.html


UPDATE: I've learned from Eldrin that Prof. Behn Cervantes passed away last August 15. My deepest condolences to the bereaved family and friends, especially to Eldrin who had him as his mentor.

Film: It's a Wonderful Life

I'll post a review of a film din. They might say I don't watch what Eldrin is fighting for. Haha.

Yeah, I know, I've been teasing Eldrin about watching New Year's Eve at this late in time but then here I come with a very, very old film. Hey, that's what classics are supposed to be: to be watched decades after! :D

This was referred to me. Again, like New Year's Eve, it's a holiday movie. HAHAHA. You'd feel a whole lot more when you watch it timely. It's set in a Christmas aura and was released in 1946.

I love the classics if all classics were like this. It's like our cliche films but way more inspiring. It's still in black and white but I love how the movie was treated.

I was surprised to see the scene where George Bailey (James Stewart) asked Mary (Donna Reed) if she wants the moon. Haha, that kilig scene I remember from Wall-E really is cute up until now. No more kilig scenes of that sort anymore. :( Just Friends With Benefits and Good Luck Chuck. I wish we could go back where we can cry with Landon Carter (Shane West) as he do all things for Jamie (Mandy Moore) before she dies in A Walk to Remember. Or we can value our lives with Morgan Freeman and Jack Nicholson as they hit their Bucket List. Or even just cry with Toy Story 3. Please let all films be worth watching! Haha. :D

Although it's kinda predictable for me since we've watched so many stories of the same storyline, I'm sure, back then, it made almost everyone cry. I admit, I cried, especially when people came pouring in to help George raise his $8,000. It's really amazing how a single person can touch so many lives, and the absence of whom can mean a totally new world.

We need more of these, inspiring films. Art evoking emotions and provoking actions. I should be more into classics, I think. Then maybe, I'll awake my passion for film. :D

OrgPres

I miss college already! I miss my classmates, my teachers, my orgmates and yes, even the classes. It's really true that life would be a lot different when you graduate.

One of the things I especially miss from college is our activity called OrgPres (Org Presentation). It's a competition between teams of organizations in our college where we prepare a certain presentation (that now evolved into a short play) that mixes what-would-it-be-if-they-are-put-together ideas. I like this since it's the aspect of my college life that dwells with my passion for theater (believe it or not, I do have!).

It's actually cute. You'll see how creative business people can be. In my 3rd year, the theme is CGI films and Nemo and Wall-E were assigned to us. I still remember how we made Eve be an evil robot made by Darla to steal Nemo but Wall-E would save him and change Eve back to the robot he loved by a true love's kiss. I don't know how we made possible cute fight scenes between The Incredibles and Up characters versus Garfield, Po of Kungfu Panda and fishes of Nemo. We had so much fun.

Last year, it got closer to theater. We get to combine a musical play and a performing artist. A lot of story conferences were done to create a story for Lady Gaga and Sweeney Todd. We went so dark indeed. I even get to play Sweeney Todd and sing! Haha. That was really an experience! Well, it's also fun to see how Beyonce would dwell in Rent, how Rihanna would be inspired by Chicago and Britney hitting it off in Hairspray.

Most of all, I miss cheering for my team. I still did cheer in this Orgpres I attended but it's different when you belong to a team and cheering while awaiting the results. I miss performing, too. At least, I can say I performed at least once! :)

Congratulations to UP JIBA (UP JPIA + UP IBA) for winning! Also, hats off to the competitors for nice presentations.

Anyway, I got to see my collegemates naman who wouldn't want to miss this too. Then we went to a very late dinner. We still have that chitchat bonding and laugh we used to when we were classmates. Although now, it's not a presentation or a case keeping us late together, it's our sheer bonding. And I'll always miss that.

Cute little puzzles

While at work, I'm bored by not doing anything. (If you're my boss, please stop reading now and yes, I've finished the weekly report!)

So I surfed through the net and searched for time killers. I found several puzzles that might annoy people but at least it will take up your wasted time. So I've answered a few of them brain teasers. It's actually fun until I saw puzzle.

I knew this is not a puzzle; it's too easy to be one. Yet, somehow, it intrigued me. Whoever is behind this got the interest out of me. Haha. Good job there, strategy guy!

Anyway, here's the puzzle for your perusal!

MRT Experience!

Put the blame on my alarm clock, I'm now forced to take the MRT.

OK, haha. Sorry, but let me just explain my situation. I'm claustrophobic and really, I can be a withheld Hulk when put in a very cramped situation. So to go to work on time, I must leave the house quarter to 6 and take a bus ride. Even though it's long and pricey, it's worth it than punching people around you (who sometimes is also pushed to push you).

Anyway, my alarm clock (and yes, I'm sticking with "it's his fault") did not wake me up. To reach the office on time, I must take the faster MRT in rush hour for the FIRST TIME from North Avenue station. I dread to do this since everytime I pass by this station, I can see the line going all the way down the streets. (I'm actually writing this while waiting in this LONG line.) I really salute Filipinos for being so masipag and matiisin for their families and work. But, hey, I'm now one of them! Or not.

The siksikan starts from the streets. Good thing MRT management decided to let passengers by batch so the station doesn't get too crowded and dangerous. Although, this now makes long lines and creates very eager passengers that result to siksikan and ipitan.

I have long been thinking of a solution for this and recommend to President Aquino. Haha. But seriously, I can't think so far of an immediate solution even just to ease the long lines and siksikan. Adding trains could be a solution, but I think MRT already has enough trains since trains come one after the other. Seriously, for the passengers, it can really be degrading naman if the situation is always like this. I hope the administration would find a solution and my alarm clock would wake me up on time.

Hey, that's my stop!